Introducing to The Fashion Guild’s brand new Virtual Photoshoot Service — where cutting-edge AI meets the creativity of fashion branding.

From 2D Pattern to AI Video: What’s Changed in a Year? And how to the latest AI video generation models compare? Are they usable for professional fashion application yet? Watch the latest podcast video with Jon and Pete.

Can Gemini 2.5 Flash Image really be used by Fashion professionals? Or is it just a fun toy to play with? Pete and Jon give it a full test with real-world practical uses cases - and show you the full results, the good, bad and ugly. You'll be amazed at what we discovered. Watch the full review.

This week, The Business of Fashion relaunched its Tech Mode newsletter, spotlighting the latest developments where technology meets fashion. Several stories stand out, not only for the headlines themselves but for the questions they raise for designers, brands, and manufacturers.

Midjourney video is exciting, but don’t be fooled by the hype. It’s not yet a filmmaking tool – it’s a conceptual enhancement for ideation and storytelling.

Despite a decade of “digital transformation” talk, much of the fashion industry remains stuck in an analogue loop that drains margin and slows decision-making.

If you’ve ever burned half a day nudging repeats or juggling screenshots into yet another mood board, Adobe’s April 2025 drop is about to feel like someone’s handed you an extra pattern‑cutter.

In the past year, the leading 3D clothing design platforms have undergone substantial enhancements centred on AI-driven automation, GPU‑accelerated simulation, refined user interfaces, and deeper integration with production workflows. So, what's been happening in the first third of 2025?

Sustainability isn’t a buzzword anymore — it’s a business imperative. From boardrooms to studios, fashion professionals are being challenged to redesign the industry’s environmental footprint. But good intentions aren’t enough.

When most people think about AI in the fashion industry, their minds jump straight to virtual influencers, hyper-realistic avatars, or trend-predicting algorithms that spit out the next big look. While these areas are certainly exciting, there's another revolution happening behind the scenes.

See how MidJourney’s New Profiles and Moodboards are gaming-changing for Fashion Designers in 2025.

We've discovered a really quick and easy way to get Midjourney to produce consistent models and clothing. Check out this neat little hack.

Flux 1.1 Pro Ultra Raw Mode comparison. Check out the video to see what all the hype is about with this update to Flux.

Ecommerce giant, Trendyol, launches it's first AI-designed fashion collection. What does this mean for human fashion designers?

Fashion Brands - cut costs, improve efficiency, speed up product development with this game-changing workflow. Watch the short video.

Photoshoots cost time and money! Here's a game-changing quick tip to use AI instead.

We put the top AI Image Generators to the test with a typical fashion prompt. See the results in this detailed comparison.

AI virtual influencers are here and big fashion brands are using them. But will audiences engage with them? Read more.

Established in 2024, The Fashion Guild® brings together global talent to support fashion businesses through Fashion-Tech transformation.

A lot of AI tools make bold claims about their impact. But the reality is often different. We road-test NewArc.ai... is it any good?