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About
THE FASHION Guild® 

PRECISION | CREATIVITY | RESULTS

Analogue & AI design, guided by decades of real industry experience.

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Who are we?

We are a UK-based fashion design consultancy and creative agency combining analogue expertise with AI-assisted image production. We develop garments and collections, and create e-commerce PDP imagery, campaign visuals and scalable product content without the constraints of traditional photoshoots. We work globally with ambitious fashion brands to strengthen their physical collections and elevate their visual identity.

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Built on Industry Experience

The Fashion Guild was founded by senior fashion professionals with a combined 50+ years of hands-on experience. We bring practical Creative Director experience  with global brands including Nike, Lacoste and Under Armour, combined with Digital and E-Commerce experience to produce visuals that sell.  We have a deep understanding of how collections are designed, developed and brought to market - and what brand-quality visuals actually require.

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That experience is what separates us from generic AI image platforms. We apply creative direction, production standards and commercial judgment to every project, and get to know your brand DNA and visual style intimately to ensure every asset we create is publish-ready to the high quality standards.

Founded by Fashion Insiders

Meet the Founders

The Fashion Guild® was founded in 2024 by Peter and Jon. Their combined industry experience and expertise provides fashion brands with a trusted partner to leverage existing work practices and modern technologies and elevate their brand with design, advice, images and videos previously out of reach.

PETER GALLAGHER-WITHAM

FOUNDER

Fashion designer and creative director with senior leadership experience at some of the world’s leading fashion and lifestyle brands, combining creative vision with commercial understanding.

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View my LinkedIn profile

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JON SMITH

FOUNDER

Digital specialist with over 25 years of experience leading brands through business transition to leverage tech, digital and AI.

Jon Smith, Founder, AI Designers Guild and Fashion3DX.

A Practical Approach to Analogue & AI

We cut through the noise.

When designers leave, markets shift or new AI tools emerge, fashion teams need clear direction. We troubleshoot design challenges, evaluate the options and apply the right mix of analogue expertise and AI to keep your business moving.

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Your collection needs a clear point of view, products customers want to buy and a team that can deliver. Drawing on design leadership experience with some of the world’s leading fashion and lifestyle brands, I combine creative judgement, hands-on expertise and Analogue + AI to help you achieve that.

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Peter Gallagher-Witham RCA, Co-founder The Fashion Guild®

Next Steps

Discover more about how we support your brand, and how quickly we can arrange a pilot project.

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