About
THE FASHION Guild®
PRECISION | CREATIVITY | RESULTS
AI-powered imagery, guided by decades of real industry experience.
Who are we?
We are a UK-based fashion creative agency specialising in AI-assisted image and video production for fashion brands. We produce e-commerce PDP imagery, campaign visuals, and scalable product content - without the constraints of traditional photoshoots. We work with brands globally who are serious about elevating their fashion visuals.
Built on Industry Experience
The Fashion Guild was founded by senior fashion professionals with a combined 50+ years of hands-on experience. We bring practical Creative Director experience with global brands including Nike, Lacoste and Under Armour, combined with Digital and E-Commerce experience to produce visuals that sell. We have a deep understanding of how collections are designed, developed and brought to market - and what brand-quality visuals actually require.
That experience is what separates us from generic AI image platforms. We apply creative direction, production standards and commercial judgment to every project, and get to know your brand DNA and visual style intimately to ensure every asset we create is publish-ready to the high quality standards.
Founded by Fashion Insiders
Meet the Founders
The Fashion Guild® was founded in 2024 by Peter and Jon. Their combined industry experience and expertise provides fashion brands with a trusted partner to leverage modern technologies and elevate their brand with images and videos previously out of reach.
PETER GALLAGHER-WITHAM
FOUNDER
Seasoned apparel designer and creative director, with leadership roles at Nike, Lacoste and Under Armour.
JON SMITH
FOUNDER
Digital specialist with over 25 years of experience leading brands through business transition to leverage tech, digital and AI.
"Technology is moving at such a rapid pace that many Fashion Houses and brands feel lost, or are simply not understanding the opportunities now available to them. My hope is that we enable any fashion label, no matter their size or budget, to maximise their potential and get ahead of their competition." Peter Gallagher-Witham.
Just like traditional photography, AI image generation requires the perfect combination of technical understanding, control, precision and most importantly - artistic direction and taste."
Jon Smith, Co-founder The Fashion Guild®