As new tech and tools come to market on a daily basis, it's sometimes hard to understand how it all fits together - and loose track of what we're ultimately trying to achieve as fashion designers, professionals and brand owners.
So we decided to take stock in September 2024, and test a realistic end-to-end workflow that fashion labels might want to use to improve efficiency of product development and production of marketing assets.
We started by producing 2D digital patterns, then sewed the virtual patterns together in 3D to create a realistic fit onto a sized avatar. Then utilised AI to produce photo realistic images, and videos!
Watch the video below to see the results - revealing some surprising truths about our experience.
If you're interested to know more about this workflow, or how to get started with digital and AI in your fashion brand, contact us today. You can also read more about https://www.thefashionguild.com/consultancy.
What are your thoughts on the above video, workflow, experiences of digital and AI fashion? Comment on our active social media post about this topic here... Share your views
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