VIRTUAL SHOOTS
Unlock the true potential of your visual content with limitless styles, locations and creativity.
We are a fashion creative agency. We specialize in producing premium images and film for brands.
We bypass the traditional constraints of physical photoshoots, blending artificial and human intelligence.
Visual
PRECISION
Every image and film we produce is outcome-focused and brand-led, designed for real commercial use across e-commerce, campaigns, and social.
This is not a generic do-it-yourself platform or an automated AI image churn service. Our work is carefully directed, creatively led, and strategically considered.
We cut through the hype and confusion surrounding AI by applying clarity, restraint, and deep fashion expertise. With over 50 years of combined senior experience working with some of the world’s most successful fashion brands, we understand brand DNA, customer connection, and how visual language directly impacts performance and sales
THE BENEFITS OF VIRTUALISATING YOUR VISUALS
01
Elevate your Brand
Stand shoulder-to-shoulder with your competitor brands with world-class visuals that were previously out of reach.
02
Grow Sales
Maximise the conversion rate of your PDP and e-commnerce with the full suite of expected images, from ghost-mannequin to professional studio shots, close-ups to editorials.
03
Drive Social Media Engagement
Post regular fresh content of your products in both image and video format, with limitless possibilities for eye-catching, scroll-stopping content.
04
Limitless Creativity
Realise your full brand creative potential by removing budgetary and physical constraints of a traditional photo and video shoot.
apparel, footwear & accessories
From your product reference photographs we're able to create images and videos across three core areas:
Brand & Campaign
From hero shots to seasonal campaigns, elevate your brand with exquisitely crafted visuals.
Social Media & Lifestyle
Continuously Inject fresh lifestyle and candid imagery into your social content to drive stronger engagement and relevance.
E-commerce & PDP
Boost sales and conversions with a full suite of product images: ghost mannequin, flat lay, close-up, 3D, colourways, studio and combination looks.
Flexible Service Options
Our services are deliberately practical and flexible. You can engage us for as little or as much as you need.
Create Full Colourway Ranges Without Additional Shoots.
Have your garment constructed in 3D to create precision accuracy of every stitch and pattern piece.
Professional AI flat-product images deliver clean, consistent visuals that increase trust and conversion—fast, and without studio costs.
We create on-model professional studio images to visualise fit and style from all angles.
Hero shots, campaign editorials, and general marketing assets.
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AI-Generated Social Content, Built from What You Already Have.
FLEXIBLE MODEL OPTIONS
YOU HAVE FULL CONTROL OVER MODEL AESTHETIC & STYLING
READY-MADE MODELS
Not sure what you want until you see it? Pick from our exclusive preset models with a wide variety of aesthetics, sizes and ethnicities.
CUSTOM MODELS
Let us create hyper-realistic models which precisely reflect your brand DNA. Ensuring 100% exclusivity from your competitors.
LICENSED MODELS
For brands who already have a live model with a license to replicate their likeness.
The AI Photoshoot from The Fashion Guild honestly was quick and easy. They kept us continually updated and in control, and the results are hyper-realistic and visually impressive. It finally gives us a way to refresh our content all year round, from campaigns and socials to new-season launches, with new editorial-quality images whenever we need them.
Brian, Me&Thee, UK
Your brand visuals are our obsession
Our service is tailored and shaped around each client’s needs, taste level, and brand DNA.
We begin with a focused conversation to align on objectives and visual direction, then apply a robust set of standards, workflows, and creative processes developed through long industry experience.
Clients are involved throughout for feedback and validation, ensuring the final visuals integrate seamlessly with their existing identity — without the need for repeated physical photoshoots. The process works across garments, footwear, accessories, and can be applied to both still imagery and video.
Why BRANDS TRUST US
Perspective shaped by long experience
Our work is informed by decades spent inside the fashion industry, working across markets, cultures, and creative disciplines. That perspective allows us to make confident, informed decisions — not follow trends blindly.
Clear creative judgement
We bring a considered eye to every project, understanding how taste, brand codes, and context intersect. The goal is imagery that feels intentional, relevant, and unmistakably right for the brand.
Images built for real use
Everything we produce is designed to live in the real world — on product pages, campaigns, and digital channels. Polished, credible, and ready to publish, without over‑processing or gimmicks.
A genuinely collaborative way of working
We work closely, quietly, and directly with our clients. It’s a hands‑on, human process built on trust, clarity, and mutual respect — the kind of collaboration that tends to last.
Examples of our work
Refer to Virtual Photoshoot Terms for full terms and conditions of The Fashion Guild's service.
Still unsure where to start or what service suits your brand best?
Don't panic. Digital transformation can be daunting - especially since the introduction of AI and 3D in recent years. We completely understand. Every business is unique and does things slightly differently. Every brand owner or creative lead needs different levels of support and service.
That's why we're here as a Fashion Guild. To support fashion businesses like yours to avoid getting left behind, cut through the hype, and support you where and when you need it.
Feel free to give us a call to discuss you requirements or pain points.