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Why PDP Quality Is Now a Commercial Advantage in Fashion
In fashion e-commerce, Product Detail Pages (PDP) are where buying decisions are made. High quality Images and Videos in PDP's are paramount - here's why.
Jan 143 min read
New Virtual Photoshoots Service Lets Fashion Brands Create Without Limits
Introducing to The Fashion Guild’s brand new Virtual Photoshoot Service — where cutting-edge AI meets the creativity of fashion branding.
Oct 14, 20253 min read
Fashion Workflow Revisited: We compare the latest AI video generation models in Sept 2025 as part of our 2D > 3D> AI Fashion workflow review
From 2D Pattern to AI Video: What’s Changed in a Year? And how to the latest AI video generation models compare? Are they usable for professional fashion application yet? Watch the latest podcast video with Jon and Pete.
Sep 8, 20253 min read
Did Google just drop the most powerful AI Fashion tool in 2025? Or is Nano Banana just an over-hyped toy?
Can Gemini 2.5 Flash Image really be used by Fashion professionals? Or is it just a fun toy to play with? Pete and Jon give it a full test with real-world practical uses cases - and show you the full results, the good, bad and ugly. You'll be amazed at what we discovered. Watch the full review.
Sep 1, 20253 min read
Botika.io Put to the Test for Fashion AI Photoshoots - LIVE Video Podcast Edition
Can Botika really replace professional photoshoots and cut costs by 90%? Jon and Pete put the software through its paces in this live video review.
Aug 19, 20253 min read
Midjourney’s New Video Feature: Impressive, but Not Fabulous, Quite Yet
Midjourney video is exciting, but don’t be fooled by the hype. It’s not yet a filmmaking tool – it’s a conceptual enhancement for ideation and storytelling.
Jun 23, 20253 min read
Digital Skin: How 3D Design Is Reshaping Fashion Identity
The 3D landscape is moving quickly. But you don’t have to go it alone. Whether you're looking to digitise your development process, test styles before sampling, or build a fully virtual showroom, The Fashion Guild can help you find the right partners, freelancers, or tech stack.
May 20, 20254 min read
60-90% Product Development Budget Savings! The Industry Is Quietly Transitioning While Most Brands Are Oblivious To Digital
Despite a decade of “digital transformation” talk, much of the fashion industry remains stuck in an analogue loop that drains margin and slows decision-making.
May 9, 20253 min read
Software Updates That Promise You Time Savings: "Extra time!" with Adobe Illustrator 29.5
If you’ve ever burned half a day nudging repeats or juggling screenshots into yet another mood board, Adobe’s April 2025 drop is about to feel like someone’s handed you an extra pattern‑cutter.
May 6, 20253 min read
3D Digital Workflows: It's all a Blur! And Things Are Starting To Speed Up
In the past year, the leading 3D clothing design platforms have undergone substantial enhancements centred on AI-driven automation, GPU‑accelerated simulation, refined user interfaces, and deeper integration with production workflows. So, what's been happening in the first third of 2025?
Apr 21, 20254 min read
Bringing Your Designs to Life: How We Dressed a Virtual Model Using OpenAI | Digital Fashion Marketing Hack
Using ChatGPT, we went from product images to a styled model—no 3D software, no photoshoots, just smart prompts and designer intuition.
Apr 5, 20253 min read
"Abracadabra!" The Rise of Digital Fashion Marketing: How Technology is Reshaping the Industry
In recent years, it has evolved from a niche novelty into a booming sector. Check out the latest in Digital Marketing in Fashion.
Apr 2, 202510 min read
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