THE FASHION GUILD®

In fashion e-commerce, Product Detail Pages (PDP) are where buying decisions are made. High quality Images and Videos in PDP's are paramount - here's why.

Introducing to The Fashion Guild’s brand new Virtual Photoshoot Service — where cutting-edge AI meets the creativity of fashion branding.

From 2D Pattern to AI Video: What’s Changed in a Year? And how to the latest AI video generation models compare? Are they usable for professional fashion application yet? Watch the latest podcast video with Jon and Pete.

Can Gemini 2.5 Flash Image really be used by Fashion professionals? Or is it just a fun toy to play with? Pete and Jon give it a full test with real-world practical uses cases - and show you the full results, the good, bad and ugly. You'll be amazed at what we discovered. Watch the full review.

This week, The Business of Fashion relaunched its Tech Mode newsletter, spotlighting the latest developments where technology meets fashion. Several stories stand out, not only for the headlines themselves but for the questions they raise for designers, brands, and manufacturers.

Can Botika really replace professional photoshoots and cut costs by 90%? Jon and Pete put the software through its paces in this live video review.

AI Innovations Shaking Up the Fashion Industry This Week. As the fashion world continues to evolve, AI and tech innovations are at the forefront of change. Here are three standout stories from the past week that highlight just how transformative these technologies can be.

Midjourney video is exciting, but don’t be fooled by the hype. It’s not yet a filmmaking tool – it’s a conceptual enhancement for ideation and storytelling.

Bottom line: There will be a cost-free government portal—just not until mid-2026. Spend this year corralling your BOMs, test a DIY QR, and the moment that portal opens, you’ll be able to drag-and-drop your data while the big boys are still hunting for their passwords. Gin optional.

The 3D landscape is moving quickly. But you don’t have to go it alone. Whether you're looking to digitise your development process, test styles before sampling, or build a fully virtual showroom, The Fashion Guild can help you find the right partners, freelancers, or tech stack.

Despite a decade of “digital transformation” talk, much of the fashion industry remains stuck in an analogue loop that drains margin and slows decision-making.

If you’ve ever burned half a day nudging repeats or juggling screenshots into yet another mood board, Adobe’s April 2025 drop is about to feel like someone’s handed you an extra pattern‑cutter.

In the past year, the leading 3D clothing design platforms have undergone substantial enhancements centred on AI-driven automation, GPU‑accelerated simulation, refined user interfaces, and deeper integration with production workflows. So, what's been happening in the first third of 2025?

Sustainability isn’t a buzzword anymore — it’s a business imperative. From boardrooms to studios, fashion professionals are being challenged to redesign the industry’s environmental footprint. But good intentions aren’t enough.

When most people think about AI in the fashion industry, their minds jump straight to virtual influencers, hyper-realistic avatars, or trend-predicting algorithms that spit out the next big look. While these areas are certainly exciting, there's another revolution happening behind the scenes.

Last week, OpenAI quietly rolled out a major upgrade inside ChatGPT: text-to-image generation is now built-in — and it’s shockingly good.

Using ChatGPT, we went from product images to a styled model—no 3D software, no photoshoots, just smart prompts and designer intuition.

In recent years, it has evolved from a niche novelty into a booming sector. Check out the latest in Digital Marketing in Fashion.

Read more about The Fashion Guild's partnership with DSEAMS, transforming the performance textile industry.

Breaking into the fashion industry can be a daunting prospect for emerging designers and small labels.