Virtual try-ons enhance shopping with realistic visualizations, boosting satisfaction and sustainability.
AI-driven virtual try-ons and augmented reality (AR) are reshaping online fashion shopping. Burberry uses AR to enhance product visualization, allowing customers to see items in a real-world context through their smartphones. This technology improves purchasing decisions, reduces return rates, and boosts satisfaction [1].
Google Shopping is enhancing its virtual try-on capabilities by showcasing diverse models, addressing common sizing issues. This feature lets users see how clothes fit on various body types, promoting inclusivity and accuracy. AI powers these virtual try-ons, analyzing images to create realistic depictions of garments on different individuals [2].
Retailers benefit from these innovations by minimizing inventory waste. Accurate visualizations help customers choose items that fit well, reducing returns and unsold stock. This aligns with the fashion industry's goals of sustainability and efficiency [3].
In summary, AI and AR in virtual try-ons are enhancing customer engagement and contributing to more sustainable retail practices. These technologies are expected to further transform the fashion industry, offering more personalized and efficient shopping experiences [2] [3].
Sources:
Global Brands Magazine. "AI’s Impact on Fashion Industry 2024." https://www.globalbrandsmagazine.com/ais-impact-on-fashion-industry-2024/
Just Style. "How Digital Fashion, AI Can Transform Fashion Supply Chains in 2024." https://www.just-style.com/features/how-digital-fashion-ai-can-transform-fashion-supply-chains-in-2024/
EIT Digital. "How Digital Fashion, AI Can Transform Fashion Supply Chains in 2024." https://www.eitdigital.eu/newsroom/news/how-digital-fashion-ai-can-transform-fashion-supply-chains-in-2024
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